Posted by: r.m. | December 31, 2008

Hollywood does right

We need some good news.

And not only is this good news — but it is news that reveals – clearly – the power and success of activism, grassroots activism.  The old-fashioned, pestering, nagging kind of activism.

* On December 19, IndyBay.org reported that: “Following complaints by at least four major Hollywood stars whose photos were posted on Israel diamond mogul Lev Leviev’s website, Leviev staff removed the entire celebrity photo section from his website http://www.leviev.com this week. The photos’ removal came after Adalah-NY and Jews Against the Occupation-NYC sent letters to and spoke with representatives for Salma Hayek, Halle Berry, Drew Barrymore, Brooke Shields, Andie MacDowell, Lucy Liu, Whitney Houston and Sharon Stone, all of whose names and photos, apparently wearing Leviev jewelry, were featured in a Celebrity section of Leviev’s website.”

* On December 30, the news reached the Arabic media: “Actresses refuse to be linked to ‘unethical’ business. Hollywood stars shun pro-Israeli diamond store” (Al Arabiya) and in Arabic on tayyar.org

But it wasn’t a one-time action that led to this result. It took caroling and protesting and educating.

By December 14, “Sex and the City star Kirsten Davis, Full House star Mary-Kate Olsen, as well as Felicity Huffman and Melissa George have reportedly asked Leviev to stop using their names to promote the diamonds.

And still the groups (Adalah-NY and Jews Against the Occupation) continued their organizing. So, by December 19, the full celebrity list was removed. “In the most recent blow to Leviev’s reputation, on December 19th Adalah-NY announced (http://adalahny.org/index.php/press-releases/268-celebrity-phote-leviev-website-removed) that, following complaints by at least four major Hollywood stars whose photos were posted on Leviev’s website, Leviev staff removed the entire Celebrities photo section from his website http://www.leviev.com this week.”

And still the groups protested — to get consumers to also boycott.

🙂


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